We conduct all kinds of face to face consumer interviews and general public interviews. Our main consumer research module for corporate sector is Brand Health Tracking (BHT).
Brand Health Tracking
With the help of ACE analytical team, our Brand Health Tracking (BHT) tool can be used to gauge product or service usage, awareness, customer interaction trends, customer loyalty, customer attitude, buying trends, perception, and comparison with competitors, advertising effectiveness and more.
In a nutshell, our brand health tracker will provide answers to following questions.
1. Is our brand in line with our strategy?
2. Is it connected with target audience?
3. What is the image of our brand in consumer’s mind?
4. Where our brand stands in the market?
5. Is our brand growing in terms of mind and market share?