ACE Research has carried out hundreds of focus group discussions with both consumers and businesses. All of the researchers at ACE are trained moderators and are experienced in utilizing specialized qualitative techniques (e.g. projective techniques to help solicit responses from respondents). We have used focus groups to capture perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Through ACE online dashboard, we conduct a focused discussion. Typically eight people are invited to participate in the discussion that is led by a moderator. Somewhat like a chat-room setting, questions are presented to the group and participants are encouraged to respond to the moderator as well as each other.