Organizations that are planning to launch a new product or those who are wondering to acquire the feedback from their customers about their product and services can take benefit from customer surveys. This will lead to gain considerable insight into what your customers think about you and your brand.
Customer Survey can be conducted in different ways and with the influx of digital access, this has become more meaningful, time-saving and easy to plan, design and implement. One way can be through customized online dashboards.
Ace Research is a renowned research company of Pakistan that provides this facility of the online dashboard to its clients for easy and real-time data access to surveys with meaningful reports and analysis of data.
How to get started with Surveys, Here are some tips.
Set your Goal
You must have a very clear picture of what actually you want to derive out from your survey. Is it a customer perception of your brand? Or do you want to have the feedback about your recent product launch? So, the expected outcome needs to be defined otherwise you might not be getting what you desire.
Decide a Survey tool for your study
As you can find many online survey tools for carrying out the surveys, Ace research dashboard the most up to date and customized survey platform that can be accessed for state of the art survey results, quality assurance, instant feedback and reports, real-time access of data to client, online and offline data recording by surveyors from field, etc. The simplest yet not so customized way of carrying out the survey is through email.
Designing a template
With the rapid increase in the demand for surveys, you can find a pre-designed template for your surveys online that will save your time on designing it from scratch altogether. And with the flexibility of customization, you can modify the templates according to your needs and desire.
Questions asked should be very clear
Once you have decided upon the design and theme of your survey now it is a time to create questions that align with your goal, i.e. the need for survey. Don’t mix things together, ask one thing at a time. Your questions should be simple, specific and well understood. Too many questions annoy the respondents try to ask a few questions as possible. Responses to questions can be based on multiple-choice scenarios, comment boxes, drop-down menus, and sliding scales. The type of scale you adopt should be consistent throughout.
Review your survey
Once the survey is prepared for the target audience to make sure you proofread it and run a trial test of it. And if certain errors arise make changes accordingly. Once reviewed; now you can float your survey to generate a response from your target audience.
Survey invitation should be effective
Your invitation should be attractive, friendly and should contain all necessary information regarding the purpose of the study, the duration of this activity and why the subject’s response is vital in this regard. It should have warm greetings, incentives attached to surveys and a quick close as lengthy descriptions are left unread.
Instructions for completing the survey
Instructions should be clearly specified and the process must be as seamless as possible.
Define the target audience
If sending by email, you should segment your list accordingly as in some cases you might want the survey to be directed only to those who have recently bought your product or avail any particular service etc. this will fetch the most relevant response from your target audience.
Review all steps and send it to respondents
Once you have executed all the steps now you may schedule the survey for your recipients. And once sent don’t forget to send a reminder after some time. So those who haven’t completed the survey yet may get the notification.
Collect data and analyze the responses
Once you started getting the responses, you have to collect the data appropriately and know you may analyze the data to get the relevant information from it and utilize it in your decision making.